YouTube’s Lions challenge for creatives
Cannes can. YouTube is planning to run a 48-hour viral film contest to create an ad for a well-known international charity. At midnight on 14th May, the website will release a brief for a 60-second viral aimed at raising awareness for the organization. Creatives aged 28 years of age will have until midnight two days to submit their ads to the Cannes Lions channel.
Then the contestants will have one week to generate as many votes for their entries as possible. Two winners will be selected by a panel of international ad experts who will judge the clips on creativity, and public votes.
And the judges are:
• Chris Baylis, executive creative director – TribalDDB Amsterdam
• Edmund Choe, executive creative director, Greater China – Saatchi & Saatchi
• Colleen DeCourcy, chief digital officer – TBWA Worldwide
• Brian Elliott, founder and chief executive – Amsterdam Worldwide
The victors will unite as Team YouTube and receive an all-expenses-paid trip to Cannes to attend the 57th ad Festival, and get the chance to compete in the Young Lions Film competition.
“This competition is a great opportunity for young creatives to join forces as a YouTube team and challenge the best advertising talent in the industry,” says Anna Bateson, head of YouTube Marketing, EMEA.
