Yahoo bends 2010 with Beckham
Ahead of tomorrow’s kick-off for World Cup 2010, Yahoo has made David Beckham its brand ambassador for the tournament. The England footballer will feature in the brand’s global integrated marketing campaign throughout the duration of the World Cup in select markets.
The main components of the deal include a dedicated Beckham channel within Yahoo’s coverage of the finals, where he will share his experiences on playing in three consecutive tournaments. Fans will also be able to ask him questions.
Yahoo’s 2010 football coverage is right here.
