Working the UK social networks
More than one third of UK adults claim to use Facebook every week, while among 15-to-24 year-olds FB’s weekly reach is 79% – up from 39% in 2008, according to the IPA TouchPoints Hub Survey.
Just 4% of adults claim to use Twitter once a week or more, while the comparative weekly reach figure for Linkedin is 1.4%, the survey found.
Most of the country’s social networking activity occurs place between 6.30pm and 10pm, when 3% to 3.5% of adults claim to be active – around a third of these also claim to be watching TV at the same time.
For 15-to-24 year-olds, TV is still the largest overall medium (97% weekly reach/2.6 average daily hours) but Internet use (96%/2.3hrs) is a very close second. The reach and average time spent by 15-to-24s talking on a mobile phone, watching video online and watching television is greater than for all adults, while less time is spent reading newspapers and magazines.
