Working social media
Social standouts. Facebook pages are great for brand exposure whereas Reddit’s bad ‘unless you’re a bacon company’, according to The CMO’s Guide To The Social Media Landscape.
And what about Twitter?
“[It] offers unique opportunities for Website integration and to engage with customers in a viral way, helping your company stand out from the masses.”
LinkedIn is effective for demonstrating an organisation’s professional prowess, while YouTube’s “one of the most powerful branding tools on the Web when you build your channel, promote via high-traffic sites, and brand your videos.”
For customer comms, Twitter, Facebook and YouTube get the nod. Digg will work occasionally for an objective third party write-up as a PR effort to counteract bad press or customer sentiment.
Are you listening Toyota?
However, Digg is pretty good for driving visitors to sites.
“[It’s] rhe grandfather of traffic spikes, so become active in the community or find someone who is. If your site is corporate, then consider launching an industry blog on a non-commercial Web domain to establish yourself as a thought leader.”
