W+K rolls out data-based neckwear
Wieden+Kennedy London has launched its PLOT range of jewellery featuring 30 necklaces with designs based on the data generated by commodity prices. The agency says the idea was sparked by one of their planners noticing that the way information was being presented was becoming increasingly interesting.
This isn’t W+K’s first foray into product, with goldfish bin bags, musical rulers and salt pots already having rolled off the agency production line.
