Wired… to destruction
To celebrate its first anniversary, Wired mag UK has launched a campaign which includes mobile messages that self-destruct to reveal the anniversary issue cover of the publication. The tagline, created by Hurrell Mosely Dawson & Grimmer, is ‘the future can be erased’.
There’s also a DOOH element to the birthday campaign with JCDecaux screens at train stations and roadsides available to top up consumer brains with Wired Index facts every day for a month.
brand-e: this is one fully wired multiplatform campaign
