Old Spice scents social strategy

November 3, 2012 in -e.social

old spiceDo you regularly surf the web? Can you do Facebook? Does the prospect of a more digital future get you jazzed? Well, you may be the person Wieden & Kennedy is looking for as the ad agency is seeking a ‘social strategist’ to help out with client Old Spice.

To that end, W+K has created a series of Internet challenges to find the perfect candidate, and wannabe strategists have just a few days to complete one or more of the challenges set.

Included among the 10 challenges are the creation the best original Pinterest board dedicated to the sport of inline speed skating, posting an original piece of content to Reddit which needs to garner the most upvotes in a single week, creating a new Twitter account and using it to get the most followers in a week using only the following nouns: ‘BLUEFUDGE,’ ‘HAMMERPANTS’ and ‘GREEK YOGURT’, as well as creating an original YouTube video that then receives the most plays in a single week using this script:

‘Wait. What are you doing?’

‘Trust me. This will be fine.’

‘OK. Go ahead.’

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