Vodafone shows off app in tag game
Recognition tag. Vodafone and digital agency Marvellous organised a branded urban game in Amsterdam to promo the launch of HTC Magic handsets. The Go Tag game had two teams, led by local celebs, tagging opponents by taking photos of them using an image recognition app on the phones. The members of the winning team all got free HTC handsets.
“Though the microsite, anyone was able to register themselves for the urban game, and with over 200 signups within five days, 40 fanatic contestants and an enthusiastic crowd [Go Tag] was a real success,” said Willem Albert Bol, Vodafone’s media manager. “We are considering more urban games with mobiles in the future.”
If you fancy your chances at Go Tag, you might just want to see how the game played out in Amsterdam. Right here.
Earlier this summer, Marvellous launched The Wish Factory website for HTC that enabled consumers to express their mobile phone desires.
