Vitaminwater looks to fizz on Net radio
Tune in. Coca-Cola-owned Vitaminwater has launched three sponsored channels – Energy Radio, Sync Radio and Tranquilo Radio – on US webcaster Pandora’s online platform as part of this summer’s music-oriented marketing campaign for the drink. Coca-Cola is also putting the MySpace logo on 24 million bottles of Vitaminwater, and under-the-cap codes can be cashed in for music downloads on MySpace.
