Virgin socialises music
By Maria Stadtmueller. Virgin Mobile US has partnered with WHOOZNXT.COM to roll out a new web series, Big Bang Presented By WHOOZNXT. The show features exclusive video premieres of breakthrough artists and is hosted on Virgin Mobile’s Facebook lifestyle portal, Virgin Mobile Live.
In each artist’s premiere week, the Virgin Mobile Live Facebook page will host an exclusive interview with the band conducted by Virgin Mobile Live’s DJ and music supervisor, Abbey Braden, about how they were able to build their social fan bases so successfully. The bands will also be featured on Virgin Mobile Live 2.0, Virgin Mobile’s streaming music station available on Android devices via the Android Market.
“These days, emerging bands live or die by their social following,” said Ron Faris, director of brand marketing, Virgin Mobile US. “WHOOZNXT has an intriguing platform that gauges the social trending of up and coming bands. By showcasing some of their bands’ success stories and exclusive content on Virgin Mobile Live, we hope that other emerging bands can see their recipes for viral success.”