Vedett brings customised cheer
Lotta label. Belgian beer brand Vedett is getting pretty personal with its beverages with the Become A Vedett campaign. It’s asking drinkers to submit portraits of themselves to its website for the opportunity to have them printed up on 10,000 bottle labels and to become ‘instantly famous’. Vedett is also offering to customise a crate of its ale for clients. All that’s required is another image for the brand to get all personal for you. Delivery time? Three to four weeks, they say.
