UK okays TV product placement
The UK had finally greenlit product placement on television.
“The Government has concluded that we will be able to allow television product placement in a way which will provide meaningful commercial benefits to commercial television companies and programme makers while taking account of the legitimate concerns that have been expressed,” Culture Minister Ben Bradshaw says in a statement.
“We have therefore decided to legislate to allow UK television companies to include product placement in programmes which they make or commission to appear in their schedules.
And here’s the kicker.
“Adherence to our current position in which UK TV programme-making cannot benefit at all from the income potentially to be generated by product placement would lead to continuing damage to its finances at a time when this crucial part of our creative industries needs all the support we can give it.”
