Tweeting up 140-character food
By Maria Stadtmueller. Belling has got together with Umpf to launch Tweet Pie, the World’s Shortest Recipe Book. The cooker brand and PR/social media agency are crowdsourcing 140-character recipes to include in a book to be published later this year, with revenues going to FoodCycle, a charity redirecting surplus food from retailers to those affected by food poverty.
Research commissioned by Belling shows Delia Smith to be Britain’s wordiest chef – three times wordier than her celebrity counterparts – and able to makes a meal out of a simple roast beef dish, using 872 words. Second wordiest is Nigella Lawson (787 words), ahead of Jamie Oliver (773 words). Cooking legend Mrs Beeton comes out best, using just 156 words to explain the perfect roast.
Example Twecipes for Roast Beef, Spaghetti Bolognese and Risotto:
Rst bf – Rb beefw/ salt,ppr&olvoil. Sear in r/tray on hob, tfr 2 oven 240° 4 20min, rdce heat 2 190°, 30min pr k 4 rare, rest, crv #Tweetpie
Spag Bol – Fry garl, onion, brwn mince+thyme, gls rd wine, tin toms, msrooms, sson, simr 40 min. Boil pasta 10 mins. Srv w/parmsn #Tweetpie
Risotto–Sftn onion, garl & celry in olvoil+rice, tn up heat+splsh wine, stir,+stock, stir, rpt till cooked+butter & parmsn, srv #Tweetpie
“140-character recipes are tiny cookery adventures,” says Craig Dugas from @tinyrecipes, one of the judges deciding which recipes make the book. “An entire dish can be created by someone that may have never tried it before, all from a recipe that’s about the length of one sentence.”
