Tweeting for the brand
Half of Facebook users click on FB ads to ‘like’ a brand, and one third of Twitter users retweet content provided by a company or product, according to The Impact of Social Media report from Performics/ROI Research.
And 37% of those social network users surveyed say they learned about a new product or service from a social networking site, while 32% of respondents have recommended a product/service/brand to friends online.
Almost 90% of respondents say that at least some of the companies and/or products they are a FB fan of are doing a good job providing relevant content. More than a third say most or all of them were doing a good job.
“Social networking has greatly contributed to the shift from strict consumerism to more lively, two-way participation between brands and everyday customers” says Daina Middleton, CEO of Performics. “It’s a groundswell of technology-enabled word of mouth, and many of the brands involved in these active discussions are effectively satisfying their fans.”
More on brands and social networking at our upcoming Buzz about the social media buzz event
