TV drama… alternate
ABC AR. The Australian Broadcasting Corporation has launched an online alternate reality drama in Bluebird, a game which gets players trying to solve clues revolving around a company called… Bluebird. Much of the early action tales place on the blog of an ‘employee’ called Kyle Vandercamp, who’s working on climate science, and on his Twitter, Digg and Flickr accounts.
The broadcaster plans to show more than six hours of footage over six weeks for a target audience of 18 to 39 year-olds.
