Tuning in to Uniqlo
Beat it. Uniqlo, the Japanese clothes retailer which keeps on coming up with cool digital ideas – like the Uniqlo Calendar, for instance – has launched Uniqlo Tunes. This musical app, developed to promo the brand’s Heat Tech range, comes in the form of a widget consumers can stick on their websites.
What does it do? Well, it plays Uniqlo tracks or users’ own collections and the beats start to drive the ‘sound reactive’ video. That means the brand’s models and rags really get with the groove.
