Transformers: Dark of the Facebook
Paramount Pictures has joined forces with social commerce outfit 8thBridge to promote the movie Transformers 3: Dark of the Moon via Facebook. Users can watch the film’s trailer, order tickets and invite their friends without leaving their home pages on the social network.
“The launch of Transformers 3 is a big step towards reshaping online shopping around people instead of webpages,” said Wade Gerten, CEO of 8thBridge. “We’re making it easier to go out to the movies by bringing movie ticketing out to you and your friends. Facebook is a perfect place for customers to plan a night out at the movies.”
