brand-e

Getting real. Brands are a surrogate for value, and more important than ever to consumers in every category, according to Brand Keys, which has just published its 2010 US Customer Loyalty Engagement Index.
“But that’s brands – real brands, not just well-known products and services or the latest celebrity-endorsed offerings that stand for nothing in consumers’ minds, says Robert Passikoff, Brand Keys president. “It’s real brands that have reached their highest level of consequence since the 1960’s.
“The undeniable fact is that consumers looking for value have been forced to look beyond mere primacy of product, price and service. With increased standardization and decreased product differentiation, a real brand can serve up the value consumers expect.”
Among those brands driving their categories, are JetBlue (airlines), New Balance/Nike (athletic footwear), Pepsi (soft and regular) and Dunkin’ Donuts (coffee).
For the full Brand Key listings, go here.