Toning the videobox
Tune Tone. US studio RedLever and OMD have launched the Tone VideoBox, an interactive music platform sponsored by Tone body wash. With it, consumers can watch music videos and behind-the-scenes content from leading music recording artists via Epic Records.
“The Tone VideoBox is an excellent way to deliver the message about our new product while entertaining our audience with some of the best musicians in the world,” says Celeste Calderon, brand manager.
“As a result of the collaboration, we have created a compelling branded entertainment campaign that attracts consumers to interact with high-quality music content, while spending more time than other marketing tools learning more about the Tone line of body care products,” says Richard Shore, COO of RedLever.
