Time to catch those online crabs
Discovery Communications is partnering with Hive Media to develop a social game based on Discovery Channel’s hit TV show about crab fisherman, Deadliest Catch. The new title is slated to be released in November 2010 on Facebook.
Hive’s Deadliest Catch game will allow players to experience the excitement of crab fishing, with participants acting as captains of their own boats and navigating the Bering Sea to cast and harvest pots as they aim to work their ways up the crab count leader board.
“Integrating the series into a branded social game is a great way to give Deadliest Catch fans an ongoing interactive experience,” said Elizabeth Bakacs, vp of licensing for Discovery Channel.
Discovery is also aiming to launch Deadliest Catch console and mobile games titles, which will roll out prior to the Facebook initiative later this year.
