Time for mag-style TV, with Grazia
Bauer Media-owned glossy mag Grazia is launching Grazia TV, a series of five minute weekly webisodes featuring a round-up of the latest fashion, beauty, news and entertainment inspired by the mag’s ‘Ten Hot Stories ‘ section.
The 13-week series will bow 17th September on GraziaDaily.co.uk and on YouTube during London Fashion Week in partnership with Estee Lauder using integrated brand content.
“Grazia is a potent brand and combines well with Estee Lauder to provide this new and interesting entertainment experience – a quick fix of Grazia that will find a new audience in the UK and across the world, whilst deepening the addiction of our existing readers and fans,” says Paul Keenan, CEO of Bauer Media. “It’s good for fashion followers, for Grazia and for Estee Lauder and I can see this form of partnership extending quickly to other brands and markets we serve.”
Here’s the Grazia TV trailer.
