Branded thinking
Microsoft Advertising has launched the New Thinker’s Index for Hyundai in Australia, Brazil, France, Germany, Italy, Spain and the UK, says Steve Mullins. The idea is that consumers are able to go online to discover and share how new thinkers are shaping the future.
There’s a test so that visitors can find out just the kinds of thinkers they are. There are articles on the world’s most innovative beauty treatments, on unbelievable technologies, and more. Plus there are films on items such as guerrilla gardening and 24-hour filmmaking.
The New Thinker’s Index will be promoted by more than 20 celebrity clips, including the diverse likes of Kevin Spacey, Joseph Fiennes, Tobey Kebbell, Devlin and Richard Noble.
“These celebrity videos will illustrate how different types of people apply their thinking in certain situations,” says Microsoft Advertising. “They range from word-smart, number-smart, visual, people-smart, self-aware, musical, body-smart or natural. By giving our audience the opportunity to compare the way they think to celebrities, and other participants, via a fun, interactive online test the New Thinker’s Index aims to build a fascinating directory of the different ways in which people think today.
