Think again about Canadian tourism
Not so long ago we showed you how the Canada Tourism Commission was using Twitter touchscreens in the US to get the word and image out on the land north of the border.
Now there’s the Anti-Tourism Campaign in the form of the Rethink Alberta ads from Corporate Ethics International which feature on billboards in a number of American states showing oil-smothered animals and the tagline ‘Alberta: The Other Oil Disaster’.
There’s also an online ‘traveller’s quiz’ at RethinkAlberta, which asks/informs visitors about the dirty nature of Canadian oil. And there’s a YouTube video, of course. Think you know Alberta? Think again.
brand-e: Not quite as hard-hitting as greenpeace but still a bit of a slapping for big oil
