The very female side of social media
Women are the digital mainstream, and are actually more engaged than men on the Internet, according to a comScore report, Women On The Web: How Women Are Shaping the Internet.
The rise of social networking has prompted women of all ages to engage in a host of associated online activities, such as photo-sharing, gaming, video viewing and instant messaging, says the report. And social retail may well be the next frontier in this evolution.
“Boys will be boys, but on the web just like in the offline world, gender stereotypes only go so far,” the report says. “Sports, automotive, and online trading sites remain male strongholds online, but beware of extending other assumptions about online behavior. Women are just as likely to manage their money online, and moms and grandmothers have emerged as online gamers along with high school- and college-aged boys.”
Globally, women slightly outpace men in adoption of Twitter, though this varies greatly by region and country – Australia and Singapore are two markets where the number of female Twitter users outpaces that for males.
But men are far more likely to post their own Tweets than women. And a larger percentage of female Twitter users say they use the site to find deals and promotions. Women are also more likely to use the service as a conversation medium and to follow celebrities.
