The social girl for Levi’s
By Maria Stadtmueller. The new Levi’s Girl is Gaby Dolceamore. She’s from Brooklyn but will be heading to San Francisco to work at the brand’s HQ on social media outreach.
Gaby – chosen by online vote – plans to spend her time making connections with followers and other bloggers, getting others involved in making Levi’s an influential brand in the social media space. “Having a network of bloggers and affiliates to represent all aspects of the brand could help it seem more attainable and attractive to personal tastes,” she says.
