The scent of the crowd
Fragrant design. Now it’s all about ‘Womanity’. Thierry Mugler today lights a website of that name aiming to crowdsource new products from the global public, with English, Spanish, German, Italian, Portuguese and French versions ensuring that the venture gets international spread. At Womanity, females are encouraged to express themselves – What Does Womanity Mean To You? – on the destination’s tiles via video, images, poetry and the like. Clarins, owner of the Mugler brand, will be aiming to distill that and put it into an expensive glass bottle at some point.
Wait, there’s more. and it comes in the from of videos from the brand – Is She You? and Remember To Share!
