The mature way of coming up with trends
Experienced consumers increasingly appreciate brands that are a bit more daring and outspoken, according to Trendwatching. The consumer insights outfit tags this trend ‘maturism’ and says it’s part of a bigger social, namely ‘brand fabric’ which is apparently all about brands pushing boundaries, serving customers, becoming more transparent, delivering authenticity.
“People have grown up immersed in consumer culture – they ‘get’ it,” says Trendwatching. “But as savvy, streetwise consumers, they are bored, if not downright distrustful of the conventional consumer-producer relationship, and now look for brands and products that are more authentic, more human, and quite simply more mature.”
brand-e: and sometimes this is all about coming up with new trends simply for the sake of it… let’s call it ‘flakey’
