The iPhone has it
iPhone and iPad users are trending young and are high earners, according to Nielsen Company mobile research.
Only about 15% of iPad users are more than 56 years of age, compared to one thirds of all mobile subscribers. And affluent 25 to 36 year-olds are fertile ground for Apple products – around 20% of mobile subs report earning more than $100,000, but almost 40% of iPad owners fall into that category.
And there’s not much churning away from Apple. Eighty five percent of current iPhone owners indicate that they would purchase another iPhone as their next smartphone. And 91% of likely smartphone upgraders who already own both an iPhone and iPad want an iPhone next.
“By creating a whole universe of devices and form factors around iOS – all with the easy-to-use interface design Apple is known for – Apple has created a mutually-reinforcing ecosphere that attracts new customers, and convinces them of the virtues of Apple,” says Nielsen.
