The devil in Brett Easton Ellis
Picador has gone beyond the trailer to promo Brett Easton Ellis’ latest novel, Imperial Bedrooms. The publishing imprint has teamed with digital agency to Ralph to create on online experience, TheDevilInYou, inspired by the book and aimed at testing readers’ ‘moral aptitude’.
The destination hosts an interactive video which enables visitors to play the role of Clay, a Hollywood producer, as he runs a seedy casting session somewhere in Los Angeles. That means directing the actress so that she might get high booze and drugs, start to dance… and more. Players can then share their ‘devil-in-you rating’ by posting their scores to Facebook and Twitter.
“We wanted to create an immersive experience for Bret Easton Ellis fans,” said Lee Dibble, senior marketing manager at publisher Pan Macmillan. “The lines between reality and fantasy are blurred, allowing players to become the central character of the book.”
brand-e: We like the interactive element, but not quite complex enough for decent engagement
