The art of the Vauxhall Corsa
Pop Corsa. Vauxhall has lit a UK competition, Pop Art Idol, which gives one consumer the opportunity to feature in a Corsa TV spot. Wannabe commercialistas need to go along to the Corsa’s Facebook page where they’ll find an app to ‘pop art’ their images with a range of effects, multiply their pictures a la Warhol, add some retro colours, speech bubbles, or course, a bit of audio (chugga, chugga?)… and post.
Facebookers get to vote for their top 10 favourites, with a Corsa judge selecting the ad-appearing winner of the first prize, plus five runners up.
brand-e: Pop Art and the Corsa? Not obvious to us. Can we have tinted windows instead?
