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Matched messages. Twitter platform 140 Proof has teamed up with HootSuite to deliver targeted ads on the latter’s recently released Google Android and iPhone apps. 140 Proof matches advertising with people using public Twitter data.
“The release of 140 Proof on our iPhone and Android platform lets advertisers match their messages directly to their target audience on their mobile device,” said Ryan Holmes, CEO of HootSuite. “Like HootSuite, the 140 Proof platform is simple to use, and provides invaluable information to anyone looking to market on Twitter.”