That sponsored effect
Passion peaks. SponsorMap has launched a new tool to determine the impact of branded events. SponsorMap Experiential measures consumers’ passion and gratitude to try and identify the role that sponsorship is having on brands, and the solution has already been used in more than 20 markets.
“Advertising is rapidly losing its effectiveness as consumers have learned to tune out the bombardment of ads in everyday life, so more and more firms are turning to experiential marketing tactics that are novel enough to catch the attention of the sophisticated consumer,” says Nicholas Cameron, director of US-based SponsorMap.
