Testing out that mobile app
App applied. Online marketing outfit R2i has launched a tool aimed at helping marketers determine whether their mobile application is likely to succeed. The R2i Mobile App Quadrant determines where the product fits on a scale ranging from low to high brand-value proposition and from low to high usefulness.
“If your proposed app is highly useful with low brand value, then its success improves, but it is likely to face extensive competition,” says the outfit. “Software companies dominate the utility-focused space, making competition difficult. Additionally, successful utilitarian apps must be ready for long-term viability, including upgrades and new versions. If software products are not your core competencies, partnering with a software company may be the best investment option.”
