Tesco uncorks wine app
Wine wireless. UK retailer Tesco has launched a free iPhone app that enables shoppers who take a picture of bottle of wine to get a set of tasting notes for the product. “All you need to do is take a picture of any wine bottle label from your iPhone and if it is one of the 1,000 that Tesco Wine By The Case stocks you’ll see all the tasting notes and information about that wine, including the guide price,” says Laura Wade-Gery, Tesco.com CEO.
“We hope this will democratise and demystify wine know-how by making information much more accessible.”
