Tech brands can do social
We reported recently that UK tech brands simply ain’t that great at communicating via social media. That’s a generalization, of course, because some are pretty good at dealing with the medium.
LoveFilm, for one, succeeds in getting it right. “LoveFilm uses its Facebook page to engage directly with its audience and it frequently updates the page with interesting, fresh content,” says Wildfire PR in its Putting The ‘Social’ Into Social Media report. “It also stimulates debate and conversation by asking fans questions to trigger discussions, posting videos with exclusive content, and letting customers know about latest offers.”
But then there’s hosting provider UKFast, which is the only UK B2B tech brand Wildfire can find on FB. The report says the company hasn’t bothered to remove tabs such as discussions, links and videos which are no longer in use.
“UKFast only updates its page every few months and this is simply not enough to engage an audience – without frequent updates, the fan is given no reason to return for content, let alone engage.”
But let’s end on a high, shall we?
Plaudits, then, for BigMouthMedia on YouTune, where it uses a simple method of creating content by running a series of tips videos which provide a voice of authority and encourage viewers to return to catch the latest clips.
Is it worth the trouble, though? “Social media offers brands an unprecedented opportunity to learn about their audiences, build a loyal following, create brand advocates, earn recommendations and ultimately influence sales,’ says Wildfire.
