Tease from the brand
Ear ear. Sony Ericsson has launched a teaser campaign, promising consumers a new way of listening to music on Monday 21 September at 10am (GMT). The mobile brand has lit a microsite PutYourEarsInControl which features an animated character… listening to music. Visitors can sign up to webcast at the appointed hour, and they will receive the following e-mail:
“Congratulations. You have successfully registered for the live launch of a world first by Sony Ericsson. Now we don’t want to give too much away too early so just make sure you tune in to find out all the details of this new and innovative product experience, see the live demo, ask any burning questions you have and catch the premiere of a memorable product video produced by world-renowned Kristofer Ström.”
For those who don’t know Ström, he’s an illustrator much admired by creatives. See here.
