Taking a look at The Power of Content
The APA is launching the International Content Summit in London on 24th November 2010. The event, The Power and Future of Content, will assemble international marketers, media leaders and content makers to deliver insight into branded editorial content.
Confirmed speakers to date include David Seers (COI), Ben Hammersley (Wired Magazine), Julia Hobsbawm (CEO Editorial Intelligence), Julie Meyer (CEO Ariadne Capital), Lorna Tilbian (Numis Securities), James Pimentel-Pinto (Agency Mobile), and Susan Aubrey-Cound (M&S).
The Summit programme will be divided into five key sessions:
Future of content for brands
What consumers want and how they want it
The future of advertising
Content and distribution
Cross-media content and driving brand sales
“The success of a brand’s profile is completely reliant on harnessing the power of this medium and so the Summit is an essential guide for marketers looking to get it right,’ says Julia Hutchison, COO of the APA. “We are bringing together the leading lights from a range of disciplines to provide insight, debate issues and most importantly inspire innovation.”
More on the International Content Summit here.
