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By Maria Stadtmueller. Major sponsors Coca-Cola and adidas have expressed concerns over the ongoing bribery allegations at international footballing body FIFA.

“The current allegations being raised are distressing and bad for the sport,” says Coca-Cola. “We have every expectation that FIFA will resolve this situation in an expedient and thorough manner.”

“adidas enjoys a long-term, close and successful partnership with FIFA that we are looking forward to continuing,” says the sports brand. “adidas will be an official sponsor of FIFA World Cup 2014 in Brazil.

Philips has joined the line-up for brand-e’s Brands On Film event in London’s Brick Lane next month. Wander Bruijel, director of global public relations at Philips Consumer Lifestyle, will be giving us the low down on making branded films with Ridley Scott Associates.
The consumer electronics brand joins Sony Computer Entertainment Europe, M&C Saatchi, VICE Media, [...]

Time for a World Cup 2010 postscript for brands. And by brands we mean the likes of those highly paid footballers who either made it big – or very small – over in South Africa.
So, step up – or rather, down – France’s Nicolas Anelka who finished rock bottom of General Sentiment’s World Cup athlete social media measurement rankings in terms of ‘Perception Value’ – that’s a measure which isolates the effects of sentiment on brand value by assigning positive value to positive mentions, and negative value to negative ones.

By Simon Fuller. Brands are increasingly aiming to ‘do good’, whether that’s by saving the planet, by being green, or by helping communities in Africa. And market research firm Thinktank International has been busy listening to social media chat around ethical brands, turning the spotlight on the World Cup and the efforts of the likes of adidas, Coca-Cola and Puma.
At last week’s brand-e Buzz about social media buzz event in London, Thinktank partner Claire Ralphson-Cook delivered some of the findings, and examined what brands need to do in this space.

The game is over, but the paintings live on. To put more art into the World Cup, adidas and agency 180 Amsterdam, commissioned two African artists, Paul Kasemwana and Espoir Kennedy, to create paintings during the tournament with the aim of capturing key events from the games. And now the works can be purchased via [...]

adidas, which supplied the victorious Spanish football team’s World Cup kit is congratulating itself on its three stripes tournament success. “Adidas is world champion,” a brand spokeswoman told AFP. “The outcome is absolutely positive.”
The  brand, also official partner of governing body FIFA, is expecting sales of €1.5 billion euros this year, with the Jubulani competition [...]

In the first two weeks of the World Cup, Adidas has overtaken Nike as the top brand of the tournament, according to NM Incite research. Adidas boasted a 25% share of event buzz online, compared to 14% before the event. Nike fell from 30% to 19% over the same period.
Part of Adidas’ enhanced buzz levels were due to discussions around the controversial official ball of the World Cup, the Jabulani. For the week ending 13th June, which included the first three days of the tournament, the ball accounted for 8% of all English-language messages related to the competition.

Nike tasked HelloVon to create a 17-window installation for London department store Selfridges. And the artist’s images of World Cup footballers take up the entire length of the building’s Oxford Street frontage.
Plus at the brand’s Nike Stadium at Selfridges – located in the lower-ground floor arts and exhibition space, the Ultralounge – football fans can find a ‘constantly immersive and stimulating football experience’ featuring more than 60 plasma screens for watching World Cup games.