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The BBC has extended the brand franchise for TV drama Waterloo Road with on online programme developed by Shed Media Scotland.
The six-part series of webisodes, Waterloo Road Reunited, will bring together the class of Waterloo Road 2010 to provide an update on the lives of these ex- pupils. It uses a combination of scripted episodes [...]

Volkswagen America has created an online comedy series featuring Saturday Night Live comedian Bill Hader, SNL writer John Mulaney and brand product specialist Danielle Gumro.
The nine Inside The VW Academy unscripted webisodes show off product features and can be viewed on VW.com and the brand’s YouTube channel. The series kicked off in early January.
Informative, yes. [...]

Buick and FremantleMedia have lit a new online travel series called re:discover – The Soul of Your Favorite Cities, distributed by MSN. Over the next six months, webisodes will feature a raft of US cities, including LA, Chicago, Miami, Boston, Charleston and Seattle, and the brand will also offer interactive maps, lists of attractions and interviews [...]

Post Foods has partnered with Fox Mobile Group to develop an eight-episode comedy series, Honey & Joy, for the Honey Bunches Of Oats brand to be delivered through mobile and online via Bitbop, Fox’s’s ad-free mobile TV service.
The brand will be integrated into the branded entertainment series in which two  friends, Honey and Joy, who [...]

The BBC has come up with an online extension for its hit TV drama Being Human. The webisode version will be produced by Touchpaper Wales, who will work with the team behind the Being Human website and blog to create an interactive experience around the episodes.
Online audiences will be encouraged to interact with the story [...]

Yesterday, the tenth day of the tenth month, 2010, saw MGA Entertainment celebrating its anniversary – yes, the tenth – with a YouTube takeover for its Bratz dolls. As well as using the viral video site to unveil the first-ever Bratz webisode, Whispers In The Schoolyard, from the new 11-part (someone can’t do maths) online [...]

US stockbroking firm TD Ameritrade is getting into the reality TV business. The finance brand has developed an online series, The Invested Life, a series of webisodes that puts together consumers and TD Ameritrade advisers so that investors can get a fresh take on their financial lives.
The Invested Life resides on… MSN Money, of course.

Freak show. MySpace and FremantleMedia have pulled in brands Red Bull and Tampax to support Freak, the new online series slated to launch later this year. The 13-week teen drama will show twice a week, while the programme’s main characters will also posts blogs on the Net and message the audience. As with most Web [...]