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Diesel’s Diesel Island campaign is developing apace, and so, of course, those Diesel Islanders really needed a constitution. But how did it come to be written? Well, Stupidity is at its heart, so why not a Broadway-style music video to show just what happened?

By Steve Mullins. There’s a rare brand-sponsored battle going on out there. You see, the old Old Spice Guy Mustafa is being challenged by the new Old Spice Guy Fabio. Yes, it’s an old fashioned duel, with the pretender throwing down the gauntlet to the champ at the beginning of the week. Mustafa duly responded, and then the fragrant pair went mano a mano en el baño…

Fabio and Mustafa certainly made an impression in Unruly Media’s UK Viral Video Chart, with the Old Spice Rules Of Engagement and other clips soon jockeying for positions in the rankings.

Samsung has launched a new episode of its Extreme Retreat web series. Extreme Retreat: Birthday Party is shot in a mockumentary style, with a film crew following a boss and his employees to outlandish locations for their corporate retreat. Extreme Retreat: Birthday Party, distributed by Unruly Media, will be pushed to channels like YouTube and Facebook, with outreach to key influencers including bloggers

Roger Federer serves up good viral video. In fact, he bags the top three spots in Unruly Media’s Tennis Ads rankings, released in time for Wimbledon. Number one clip is the player’s trickshot executed on a Gillette shoot, with 8.7 milion views. That’s followed by the ball into the Mercedes shot, and the Nike spot, respectively.

If Facebook were a country… it would be the world’s third largest. Yet, Facebook, Twitter, Google and YouTube aren’t welcome in the world’s biggest market (China). And we don’t have a choice on whether we do social media, rather, the question is, how well we do it.

By Steve Mullins. Sony’s bouncing spherical objects are back. With impeccable timing, the brand has revisited its celebrated Balls ad to coincide with Wimbledon to promote its 3D coverage of the tennis championship on the BBC.

The action has migrated the action from the streets of San Francisco to the roads of southwest London, which have been populated with tennis balls. The brand is promising Wimbledon As You’ve Never Seen It Before in a viral video seeded by Unruly Media.

By Mark Terry. More than two days’ worth of video are uploaded to YouTube every minute, says Google. That represents a 37% increase over the last six months, and a 100% spike on last year. And just recently, YouTube went past the 3 billion-views-a-day mark.

By Maria Stadtmueller. The game is rugby. And the Muddy York Rugby Football Club is looking for new recruits. What better way for a gay rugger team to attract new talent than to film a mockumentary. Here is the finished product. The Gay Who Wasn’t Gay Enough. Video inspired by player’s true stories.