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Saatchi & Saatchi London is on the look out for emerging film talent with the launch of its New Directors’ Showcase 2012. To whet budding directorial appetites, the agency has launched a viral film from Chris Palmer, Naked Ambition, about an adult movie director whose desire is to make commercials.

Kevin Allocca spends a lot of time thinking about web video and he shares four reasons why a video goes viral. Allocca, by the way, is YouTube’s trends manager, so video parodies, tributes and reply videos are his job.

If you’re ill and looking for sympathy, then Lemsip could be the one for you. The medication brand has launched the It’s A Man’s Flu video - distributed by Unruly – inspired by James Brown classic It’s A Man’s World.

The first English Premier League club to ink a content deal with YouTube? That would be super-rich Manchester City which is developing its own YouTube videos, and taking care of the advertising around the football clips.

By Steve Mullins. OK, what’s your sneaker thing? You see, sports footwear brand Foot Locker really wants to know, which is why it operates the It’s A Sneaker Thing website, a ‘go-to portal for all things sneaker-related’.

Daisy Lowe is working hard for Sony Ericsson right now. The Xperia Unseen campaign started off pretty gently with a clip of the UK model’s daily schedule, but has gone much raunchier with the Seven Deadly Style Sins.

By Steve Mullins. No surprise that an ad featuring glamour model Rhian Sugden touching herself intimately is riding high in Unruly Media’s UK Viral Video.

It’s big in Europe and Asia. It packs a huge screen. And it’s also number three in Unruly Media’s UK Viral Video Chart. It’s the Samsung Galaxy S II, and while the gear is rolling out in the US, the It’s Big video clip has already racked up almost 5,500 shares on Facebook, according to Unruly Media metrics.