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If you’re ill and looking for sympathy, then Lemsip could be the one for you. The medication brand has launched the It’s A Man’s Flu video - distributed by Unruly – inspired by James Brown classic It’s A Man’s World.

The first English Premier League club to ink a content deal with YouTube? That would be super-rich Manchester City which is developing its own YouTube videos, and taking care of the advertising around the football clips.

By Steve Mullins. OK, what’s your sneaker thing? You see, sports footwear brand Foot Locker really wants to know, which is why it operates the It’s A Sneaker Thing website, a ‘go-to portal for all things sneaker-related’.

Daisy Lowe is working hard for Sony Ericsson right now. The Xperia Unseen campaign started off pretty gently with a clip of the UK model’s daily schedule, but has gone much raunchier with the Seven Deadly Style Sins.

By Steve Mullins. No surprise that an ad featuring glamour model Rhian Sugden touching herself intimately is riding high in Unruly Media’s UK Viral Video.

It’s big in Europe and Asia. It packs a huge screen. And it’s also number three in Unruly Media’s UK Viral Video Chart. It’s the Samsung Galaxy S II, and while the gear is rolling out in the US, the It’s Big video clip has already racked up almost 5,500 shares on Facebook, according to Unruly Media metrics.

Diesel’s Diesel Island campaign is developing apace, and so, of course, those Diesel Islanders really needed a constitution. But how did it come to be written? Well, Stupidity is at its heart, so why not a Broadway-style music video to show just what happened?

By Steve Mullins. There’s a rare brand-sponsored battle going on out there. You see, the old Old Spice Guy Mustafa is being challenged by the new Old Spice Guy Fabio. Yes, it’s an old fashioned duel, with the pretender throwing down the gauntlet to the champ at the beginning of the week. Mustafa duly responded, and then the fragrant pair went mano a mano en el baño…

Fabio and Mustafa certainly made an impression in Unruly Media’s UK Viral Video Chart, with the Old Spice Rules Of Engagement and other clips soon jockeying for positions in the rankings.