American Express has tasked Jack White and actor/director Gary Oldman with kicking off the third year in its American Express Unstaged live-streamed series. Amex is running the initiative together with Vevo and YouTube – it will on 27 April with a New York performance from White directed by Oldman. Streaming will be via a bespoke YouTube channel, as well as on Vevo and YouTube apps for iPhone, iPod touch, iPad and Android.
Vice has launched its new Vice channel on YouTube, premiering three new series. Vice Today is hosted by Ryan Duffy and is about ‘bad habits, embarrassing people for laughs, rude behaviour’.
The Chevrolet has been around for 100 years. And in the past few decades, the brand has been slotted into a fair number of music videos. There’s the 1966 Camaro in the Kings Of Leon’s Camaro, the Camaro Z-28 in Chevrolet from ZZ Top, Elton John’s Corvette Sting Ray in Dreaming Of My Chevy, and let’s not forget Prince’s red-hued Corvette either.
Armani Exchange has launched a branded entertainment video, Happy Endings. The film is ‘where you are the casting director and create your own happy ending,’ the fashion brand says.
Music-licensing outfit AudioSocket is partnering with crowdsourcing agency Mofilm so that filmmakers in the Mofilm community will be able to plug into a MoMusic platform and directly license music from the Audiosocket catalogue, which features tracks from independent bands and composers.
Online video ad consumption is beginning to mirror that of traditional TV commercials, opening the door to greater revenue potential for media companies, according to an Adobe Systems report. The research found high audience engagement with ads during live online events and mid-roll commercial breaks and that users become most actively engaged when it comes to consuming video ads on tablets and smartphones.
Crowdsourced media production outfit Poptent has launched Poptent Productions, a dedicated video unit comprising a social network of nearly 50,000 videographers to produce content for major brands and agencies. The company is promising to develop videos at a fraction of the cost of traditional video production methods.
Online fashion retailer SSENSE has joined forces with Iggy Azalea, FKi, and Diplo on their latest release, I Think She’s Ready, to produce a shopping-enabled music video. In the clip, the artists wear clothes from the latest collections from fashion brands such as Givenchy, Philllip Lim and Christopher Kane.
If you’ve ever wondered what happens to that e-mail once you click on the send button, wonder no more. [...]
Virgin America, Virgin Atlantic Airways and Virgin Australia have joined forces to produce a short film, Departure Date, shot in 20 hours, across three continen [...]
Consoles have become strategically positioned as a secondary gateway to TV content, and can now be found in 45% of American TV homes, according to the Nielsen C [...]
Virgin Atlantic is offering upper class passengers a look at the flying highlife with its PlaneView website, which gives passengers a virtual tour of luxury alt [...]
Wrigley’s 5 gum has launched the second performance set of The Switch, a live online music event where viewers can choose the artist to suit their moods. Audi [...]
US online users viewed more than 8.3 billion video ads in March - an all-time high - with Hulu delivering than 1.7 billion video ad views, reports comScore. Goo [...]
Vice has launched its new Vice channel on YouTube, premiering three new series. Vice Today is hosted b [...]
The Chevrolet has been around for 100 years. And in the past few decades, the brand has been slotted into a fair number of music videos. There’s the 1966 Cama [...]
Armani Exchange has launched a branded entertainment video, Happy Endings. The film is ‘where you are the casting director and create your own happy ending,†[...]
Music-licensing outfit AudioSocket is partnering with crowdsourcing agency Mofilm so that filmmakers in the Mofilm community will be able to plug into a MoMusic [...]
