brand-e » video

Novak novel, the video

admin — Fri, 30 Jul 2010 09:30:03 +0000

Yet another YouTube trailer for a book. This time its for White Heat by Brenda Novak, which follows the fortunes of Nate Ferrentino and Rachel Jessop, operatives for Department 6, who go undercover to expose a new and dangerous cult living in a ghost town called Paradise in the Arizona desert.
By the way, Novak came to storytelling in a novel way. “”I caught my day-care provider drugging my children with cough syrup and Tylenol to get them to sleep while I was away,” she says. “It was then that I decided I needed to do something from home.”
Makes sense to us.

Paglieri goes crowdsourcing with Zooppa

admin — Thu, 29 Jul 2010 10:05:23 +0000

Italian body care brand Paglieri has partnered online creative community Zooppa to crowdsource a 60-second video. Spotmakers need to consider Paglieri’s 130-year history and tradition, its harmony with nature, its passion… and more.

Barclays, the urban game

admin — Thu, 29 Jul 2010 09:50:02 +0000

Barclays has developed an online game. But don’t worry, it has nothing to do with waterslides. We’re talking 56 Sage Street and self-made millionaire Mr C who has mere weeks to live and is looking for a successor – our hero teenager has one chance to make it in the city…
Here’s the trailer.
Here’s the branded game – choose your teen.
brand-e: presumably aimed at the youth market but slides seem more barclays to us

Bowling out the Ashes app

admin — Thu, 29 Jul 2010 09:10:30 +0000

Tourism Australia has launched a Go Ashes app ahead of the Vodafone Ashes Series 2010-11 between Oz and England, slated to begin 25th November in Brisbane. The app apparently boasts in-depth destination information on the five host cities, plus exclusive videos featuring a host of local cricketing legends, team news and live updates.
“Attending an Aussie sporting event of this calibre as part of an Aussie holiday is an incredible thing to do,” says Tourism Australia. “We would encourage the travelling fans to have a go at some iconic Aussie experiences while they’re down there such as learning to surf, wine tasting and beach cricket. Getting to the outback is a must-do too.”

Dancing with Freida – count the ways

admin — Wed, 28 Jul 2010 09:30:44 +0000

Cadbury New Zealand wants you to meet Freida the cow. That’s Freida Smooth Moves to you. Smooth Moves because she can really dance. Oh yes. Watch her on the AGlassAndAHalffullProductions website.
Wait, there’s more. In the form of Freida Smooth Moves dance game on Facebook where you have to prove you are as smooth as Freida by hitting those tumbling Cadbury Dairy Milk chocolote blocks. Winner gets a iPod.
If you think that’s all, you’re wrong. Because there’s also a Freida Smooth Moves app for the iPhone, naturally.
“Choose a track on your iPhone library, select from a wide range of genres, or even hold your iPhone up to a speaker to get Freida moving,” the brand says. “She’ll pick up the beat, dance in time to any music, and if you get the tempo just right, even bust out a special move. With three different modes to get Freida moving, and five different special moves including the Moonwalk, Running Man and Disco Inferno to unlock, Freida’s Smooth Moves app is definitely worth a standing ovation.
brand-e: playful moo-ed maker from cadbury

Nokia turns to animation for tech tale

admin — Wed, 28 Jul 2010 09:00:29 +0000

Time to take a look at Basil & Pepper, a five-minute animated movie from Nokia Research Center. It’s the brand’s way of simplifying something called Cognitive Radio, a technology Nokia researchers are beavering away on back in Finland. It’s all about sharing ID, mobile-enabled billboards and more. Just ask Basil. Or Pepper the Dog.

Forecast that virality

admin — Tue, 27 Jul 2010 09:40:18 +0000

And now we have a self-styled ‘video-prediction engine’. The owners of PopScreen claim the new online destination, which monitors an array of websites, among them YouTube, Vimeo and Dailymotion, can predict which clips are set to go viral.
“Don’t be surprised to find that some of the videos detected by PopScreen end up making the nightly news – it happens occasionally,” say the PopScreen folks. “More importantly, we hope you enjoy consistently getting the scoop on hot news clips, underground music videos, soon to be viral sensations, and other things you’re interested in.”

Ford aims for buzz-worthy with webisodes

admin — Mon, 26 Jul 2010 10:00:53 +0000

Ford America has rolled out an eight-webisode series on YouTube featuring events from the second phase Fiesta Project which sent teams out on the road to produce ‘buzz-worthy’ content. The brand says the campaign, which launched in May, brought in over 1 million views across YouTube and Fordvehicles.com, and spawned 5,000 online conversations on Facebook, Twitter and YouTube.
“The Fiesta Project webisodes allowed us to use real people to share their experiences with the Fiesta in a very authentic way,” says Jonathan Beebe, Ford digital comms aanager. “The response to the Fiesta indicates that we’re making a real connection between the product features and their real-world lives.
The Fiesta YouTube channel is right here
brand-e: nice social idea, and the metrics are great… but does anyone else think this is a tad conservative?