brand-e » video

e-mail travels

admin — Fri, 18 May 2012 08:45:08 +0000

If you’ve ever wondered what happens to that e-mail once you click on the send button, wonder no more. Google has produced a video showing a typical e-mail’s journey.

Filmed Departure

admin — Fri, 11 May 2012 07:20:08 +0000

Virgin America, Virgin Atlantic Airways and Virgin Australia have joined forces to produce a short film, Departure Date, shot in 20 hours, across three continents and on three commercial flights while at 35,000 feet (a first, according to the airlines).

The film was directed by Kat Coiro (While We Were Hear) and stars the likes of Philip Baker Hall, Luis Guzman, Janeane Garofalo and Max Brown.

The story? “What if life handed you all you wanted, and then took it away? Departure Date is a story about taking control of your own destiny and following your heart, regardless of where it takes you.”

TV game on for consoles

admin — Fri, 11 May 2012 07:05:51 +0000

Consoles have become strategically positioned as a secondary gateway to TV content, and can now be found in 45% of American TV homes, according to the Nielsen Cross-Platform Report. “With Netflix and other streaming apps, Blu-ray players, social gaming and point of purchase seamlessly integrated into game consoles, it is no surprise that consumers are relying on their consoles to perform double (and triple) duty,” the research outfit says.

And smartphones are increasingly becoming portable TVs, with 33.5 million mobile phone owners now watching video on their handsets – an increase of 35.7% on last year.

The average consumer now watches nearly five hours of video each day, but 98% of that is still viewed on a traditional TV set.

Into the brand Halestorm

admin — Mon, 07 May 2012 07:10:20 +0000

JVC Mobile Entertainment has launched its Turn Me On: The Road documentary-style viral video featuring hard rock act Halestorm to promote its in-car receivers. The US campaign also includes online banner ads, video content placement, social media integration, extensive PR buzz, plus a concert tour promotion.

The video will comprise a three-episode rollout following Halestorm’s journey through their 2012 schedule, starting with pre-tour rehearsals and preparations, and all points inbetween, as they hit the road from spring to autumn.

“This campaign is a raw, edgy, behind-the-scenes rockumentary-styled journey with the band Halestorm, on the road during their album launch and touring cycle in 2012,” says Chad Vogelsong, gm of marketing for JVC Mobile Entertainment. “It shows the band creating and performing music on the road and creates the Turn Me On connection between music, driving and how it makes you feel as a music fan.

The Turn Me On franchise kicked off in 2008 and JVC’s online viral video has featured artists such as Josh Todd from Buckcherry, Jacoby Shaddix from Papa Roach, The Charm City Devils, Darling Stilettos, The All-American Rejects, plus Lita Ford, Candlebox, Puddle of Mudd, and Rev Theory. The series have so far racked up more than 40 million combined video views and over 2 billion brand impressions.

Burberry’s 360 Britain

admin — Sun, 06 May 2012 11:05:35 +0000

Burberry has premiered Burberry World Live in Taipei. What is it? The fashion retailer says it’s the brand concept embodied in a single sensory experience. Cue a 360-degree cylinder featuring film and music and a simulation of British weather (falling leaves, golden rain). And Burberry World Live is going on the road. Next up is Hong Kong, followed by London and Chicago.

Virgin takes a virtual view of high-end flying

admin — Tue, 01 May 2012 07:05:13 +0000

Virgin Atlantic is offering upper class passengers a look at the flying highlife with its PlaneView website, which gives passengers a virtual tour of luxury altitude travel. PlaneView – which links together 40 interactive YouTube videos – features a 2.5 metre-long bar, bespoke Swarovski crystal curtains, plus new cabin mood lighting to create eight separate atmospheres during a flight.

“We’ve been keeping many elements of the new suite under wraps over the past year so we can’t wait to welcome thousands of customers on board today with PlaneView and many more in real life over the next few months,” says Paul Sands, head of customer experience at Virgin Atlantic.

Virgin Atlantic likes digital flying – such as last year’s Trip Journal app enabling travellers to post their holiday happenings and share them via Facebook, Twitter et al.

5 for the music Switch

admin — Fri, 27 Apr 2012 07:08:49 +0000

Wrigley’s 5 gum has launched the second performance set of The Switch, a live online music event where viewers can choose the artist to suit their moods. Audiences tuning in to the Switch YouTube channel could plum for either an energising performance from Childish Gambino or a relaxing set from Other Lives.

Fans can also view exclusive content, create their own playlists to reflect their moods or discover relaxing and high-energy tunes curated by their favourite artists.

The Switch kicked off the first concert event in March 2012 with performances from Theophilus London and The Givers.

Online video ads spike

admin — Fri, 27 Apr 2012 07:05:26 +0000

US online users viewed more than 8.3 billion video ads in March – an all-time high – with Hulu delivering than 1.7 billion video ad views, reports comScore. Google Sites ranked second with more than 1.2 billion video ads during the month, followed by BrightRoll Video Network with 953 million, Adap.tv with 892 million and Specific Media with more than 775 million. Time spent watching video ads ran to 3.5 billion minutes, and the ads reached 51% of the total population an average of 53 times during the month.