brand-e

Net loss? It’s time to bring you the trailer of We Live In Public, a film from Ondi Timoner. What’s to see? Well, it’s a documentary about Net entrepreneur Josh Harris and asks what happens when we start to live in a virtual world rather than in the physical one. The makers say the movie [...]

Ski bull.It’s time to take a look at Red Bull’s six pack. The high energy drinks brand has issued a six pack packed with augmented reality to take advantage of the public’s desire to bathe in post-Olympics euphoria. Cue US gold medallist Lindsey Vonn in full AR glory.

Audio audience. It’s time for the first interactive horror movie in the world. It comes to us courtesy of murder mystery TV channel 13th Street. Cinema audiences get to dictate the action using their mobile phones – for example, one of the characters calls a handset in the audience and asks for help in getting [...]

Lab works. Power to the Pixel is looking for folk to come along to The Pixel Lab, a cross-media project open to European media professionals. The Lab has a particular focus on the creation, finance and distribution of cross-media properties to create sustainable European media businesses.
PttP will select up to 40 European participants – 20 producers with cross-media projects, and 20 audio-visual professionals without.

Go glow. It’s the hour to get into the shoes of fashion brand with The Generic Man. So, we bring you a short film, Tokyo/Glow, made by Industry Films and Citizen Jones, concerning the journey of an illuminated man from a ‘Walk/Don’t Walk’ sign as he walks through the nighttime streets of Japan’s capital.
The clip [...]

By Simon Fuller. Creative fame. What happens when brands offer crowdsourcing initiatives which focus on the ad itself? Well, you get something a bit like TV channel Current’s online VCAM group.
The VCAM – or Viewer Created Ad Message – group works like this: brands post their ad assignments through the Current website, where prospective ad designers can flick through a number of work briefs. For each brief, the creatives have a month to give it their best shot before all submissions are handed to the brand, with the best four ads being aired on Current TV – that’s Sky channel 183.

Ad fest. Digital content outfit Mofilm has teamed up with five brands to develop a Make An Ad competition for the Tribeca Film Festival. Filmmakers need to grab a brief from Voltaren, Nokia, Lamisal, Nature Valley or Chex Mix, and then come up with a video. Winners get flown to New York for the Tribeca Fest red carpet premier event.
Each brand will rate films according to their originality and execution of the brief. The winning entrant for each brand will win cash and prizes up to $10,000. Second through fifth place will also be awarded cash and prizes, and runner-ups will win Kodak Zi8 Pocket Video Cameras.

Take five. It’s time to have a look at the teaser trailer for Parallel Lines, a series of five short films commissioned by Philips and produced by Ridley Scott Associates. The real trailer is slated to appear 17th March. Parallel Lines will bow on Facebook simultaneously in 10 markets 7th April. We’re promised ‘five very [...]