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If you’ve ever wondered what happens to that e-mail once you click on the send button, wonder no more.

Virgin America, Virgin Atlantic Airways and Virgin Australia have joined forces to produce a short film, Departure Date, shot in 20 hours, across three continents and on three commercial flights while at 35,000 feet (a first, according to the airlines).

Consoles have become strategically positioned as a secondary gateway to TV content, and can now be found in 45% of American TV homes, according to the Nielsen Cross-Platform Report.

JVC Mobile Entertainment has launched its Turn Me On: The Road documentary-style viral video featuring hard rock act Halestorm to promote its in-car receivers. The US campaign also includes online banner ads, video content placement, social media integration, extensive PR buzz, plus a concert tour promotion.

Burberry has premiered Burberry World Live in Taipei. What is it? The fashion retailer says it’s the brand concept embodied in a single sensory experience. Cue a 360-degree cylinder featuring film and music and a simulation of British weather (falling leaves, golden rain).

Virgin Atlantic is offering upper class passengers a look at the flying highlife with its PlaneView website, which gives passengers a virtual tour of luxury altitude travel. PlaneView – which links together 40 interactive YouTube videos – features a 2.5 metre-long bar, bespoke Swarovski crystal curtains, plus new cabin mood lighting to create eight separate atmospheres during a flight.

Wrigley’s 5 gum has launched the second performance set of The Switch, a live online music event where viewers can choose the artist to suit their moods. Audiences tuning in to the Switch YouTube channel could plum for either an energising performance from Childish Gambino or a relaxing set from Other Lives.

US online users viewed more than 8.3 billion video ads in March – an all-time high – with Hulu delivering than 1.7 billion video ad views, reports comScore. Google Sites ranked second with more than 1.2 billion video ads during the month, followed by BrightRoll Video Network with 953 million, Adap.tv with 892 million and Specific Media with more than 775 million.