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Intel wanted to launch a digital campaign that would increase its brand awareness and promote the incredible power of its new Core i5 processors, writes David Pugh-Jones*. We can’t see these processors, since they are embedded in our PCs, but they are in fact the backbone of these remarkable machines that we use everyday. The question was: how could Intel make these processors, which seem unfamiliar or even boring, come to life and really convey to the average consumer the possibilities they create? How do you build excitement around something that’s, well, invisible?

ESPN has tasked media discovery company Shazam with supplying additional content to its coverage of the Winter X Games Aspen 2012. When winter sports fans use Shazam to tag the live telecast they will be able to access video highlights, photos, results and music, as well as connect to related social media.

Streaming specialist ipercast has joined forces with Invideous to help monetise the video apps maker’s hotspot advertising service which enables advertisers to activate product ads on existing footage.

Virgin Media and content agency Redwood are rolling out a new customer magazine which will make heavy use of augmented reality in its editorial pages thanks to a Blippar app. The brand wants the mag to reflect encourage readers to explore its range of entertainment, broadband and mobile services.

Girls can ‘ruin their girlhood’ by spending too much time on social networks. The new Stanford University study looks at data from girls between the ages of eight and 12 – all subscribers to Discovery Girls magazine – who spend considerable time using social media and finds that they are likely to be less happy than their less-networked peers.

Every second, one hour of video is uploaded to Google’s YouTube. That equates to a decade’s worth of footage every single day. Or, in 10 days, an entire video century.

The video-sharing website has lots more time-bending stats it wants to communicate. Which is why the Google Data Arts team has joined forces with digital production outfit Punk & Butler to develop a new website, onehourpersecond.com, with illustrations by Alex Eben Meyer.

Media discovery outfit Shazam is integrating Shazam for TV into a number of US shows, including Being Human on Syfy, E!’s The Soup and USA’s Psych.

Converse’s music recording studio Rubber Tracks has gone on the road, with the cool apparel brand shooting a multi-episode series starring touring bands on their way to the studio. The show, the Rubber Meets the Road, features a tour of a band’s hometown and their experiences on the road to Brooklyn (home to Rubber Tracks).