brand-e

Miller Genuine Draft is all about ‘clean art’. Oh yes it is. You see, the beer brand is very keen to communicate the message that MGD is cold filtered for a clean, fresh taste, so it has come up with a clean art campaign which sees a group of artists out on the streets dashing [...]

UK-based Total Film has launched an app with the latest news, reviews and trailers from the TotalFilm website, as well as features exclusive to the application – including searchable or location-based cinema listings, showtimes and directions, plus the ability to share content through Facebook, Twitter and e-mail.
“The Total Film app continues our plans to further [...]

Wallpaper* has joined forces with Ridley Scott Associates to produce a short film, Quatre, launched as part of the mag’s September issue.
The three-minute movie is ‘a complex tale of mistaken identities, passions reignited, the latest Lanvin. and good old girl-on-girl action’, according to publisher IPC Media.
“When Wallpaper* does film, we do it properly – Quatre is an elegant and erotically charged must-see piece of cinema,” says Tony Chambers, editor-in-chief, Wallpaper*

Fiat and Faithless have set the brand standard with their partnership for the single Feelin’ Good, says Forrester Research analyst Mark Mulligan. “Brands – Converse, Bacardi, etc – commissioning artists to record tracks for ad campaigns is a growing trend, but what Faithless have done here is different,” he points out. “No money actually changed hands, and no Fiat slogans or messaging appear on the video. So how does it work?

Nike has joined forces with Foot Locker for the I Am The Rules pan-European campaign for Air Max 90 trainers. In the hot seat are Premier League footballers Andrey Arshavin, Marouane Chamakh and Stefano Okaka.
Did we call them footballers? Actually they’re out to express their creativity. Arshavin is a fashion designer, Chamakh a TV presenter. [...]

Katy Perry has joined forces with Deutsche Telekom in an eight-market campaign to recruit fans to participate in the artist’s official music video for the upcoming release of the single Firework.
Each Telekom country – in Germany, Austria, Hungary, Czech Republic, Slovakia, Poland, Macedonia and Montenegro – will have a different way of garnering participants, either by asking fans to complete a task, submit a video entry of their singing and dancing talents, or simply by entering a sweepstakes.

Facebook has launched its very own video channel, Facebook Live. It’s billed as the ‘official live streaming channel from the Facebook headquarters in Palo Alto’. FB plans to broadcast interviews with people who happen to stop by its offices, and to show off new products. Users can fire questions at those in front of the [...]

Says Nick Roveta* There was a time when it seemed that all you needed for a successful video was great creative. You still need that of course, but the days when that could deliver you a YouTube sensation are long gone. There’s just too much competition out there for the vast majority of branded videos to make any real impact. Yet, every brand knows that having an engaging piece of online video content can have a significant impact not just on brand awareness but also on sales.