Chelsea not only won the Champions League final last weekend, the London club also triumphed on Twitter. Chelsea racked up almost three quarters of all Champions League–related tweets, while Didier Drogba was the most-tweeted player.
Guinness has rolled out a Guinness QR Cup, which is actually a pint glass. Filled with, say, Stella Artois, it remains a mere glass. But topped up with stout it reveals a QR code which, when scanned, tweets about your pint, updates your Facebook status…
The average friend count on Facebook is 130, and people make an average of 40 visits a month the Social Network, spending more than 23 minutes per stay.
Twitter has launched a weekly e-mail service which delivers relevant Tweets and stories shared by the people Twitter account holders are connected to.
Manchester United may have been knocked off their perch at the top of the English Premier League, but the team still heads Freestyle Interactive’s Facebook League with 23.9 million ‘likes’, ahead of second-placed Arsenal with a mere 9.7 million and Chelsea (9.4 million). Current Premier League leaders Manchester City are in fifth spot with 2.3 million likes, according to the latest Premier League Social Media Stats.
All three of the UK’s main political parties are failing miserably in their use of new digital channels to reach voters, according to a report released by UK advertising agency Cheetham Bell JWT on the eve of today’s local elections.
Coca-Cola has allied with Spotify, but Pepsi has Twitter – the beverage brand is partnering with the microblog to provide streamed live music concerts and Pepsi will use the Pulse platform it launched last year to host the content. “Pepsi’s first of its kind Twitter music partnership will enhance consumers’ music experiences and bring them closer to what is hot in music today,” says the brand. “The Twitter partnership will kick off in the US in early May.”
The majority of television viewers have noticed – and are familiar with how to interact with – social media symbols while watching TV. A survey conducted by Accenture found that one third of respondents have actually interacted with such symbols while watching TV by ‘liking’ a TV programme on Facebook (20%), scanning a QR code (11%), searching for the hashtag on Twitter (7%), or scanning the Shazam symbol (5%).
Chelsea not only won the Champions League final last weekend, the London club also triumphed on Twitter. Chelsea racked up almost three quarters of all Champion [...]
By 2020, there will have been significant advances in the adoption and use of gamification, according to more than half of some
The average friend count on Facebook is 130, and people make an average of 40 visits a month the Social Network, spending more than 23 minutes per stay. [...]
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Twitter has launched a weekly e-mail service which delivers relevant Tweets and stories shared by the people Twitter account holders are connected to. [...]
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