FA Cup sponsor Budweiser and augmented reality outfit Aurasma have launched the Budweiser Man of the Match app, which enables football fans to vote for their man of the match and access match stats in real time, while also adding a touch of AR to bring The FA Cup closer.
Reebok UK has joined forces with influencer outfit PeerIndex to enable consumers in Manchester and Leeds to get free Reebok CrossFit workouts. The sportswear brand is looking to recruit up 1,000 people to the training event.
It’s Mini United time again. What is it? It’s the time of year when the community around that small British car gets together to celebrate… erm, the Mini. And the Mini United 2012 open-air festival at the Circuit Paul Ricard in Le Castellet, France, will feature live music acts, as well as motor sport and lifestyle action.
The Office Of Fair Trading has warned British athletes that they must declare relationships with brands when they plug them on social networking sites.
Sky Sports has partnered with taxi ad outfit Ubiquitous to launch a fleet of London cabs dressed up in Formula 1 team liveries. Sky has rolled out street wheels in the colours of Red Bull Racing, Force India, Renault Lotus and Sauber teams, complete with sponsorship decals and bodywork shading, to promote the launch of Sky Sports F1 HD and the new Grand Prix racing season.
Samsung is looking for bloggers to cover the 2012 Olympic Games. The consumer electronics brand has joined forces with MSN to task consumers with uploading videos to the Samsung Global Blogger contest explaining why they should be one of the bloggers to represent the 20 participating countries.
Arsenal has garnered 100,000 new Twitter followers over the last month and the club is set to dominate the Twitter football standings for the rest of the season – the Premier League club’s nearest rivals, Liverpool, are almost 600,000 followers behind in the Twitter league, according to Freestyle Interactive’s Premier League Social Media Stats.
To mark the launch of its ‘Great Britons’ project, British Airways is rolling out an airline-themed pop-up venue, Flight BA2012, to celebrate the best in British talent in the run up to the London 2012 Olympic and Paralympic Games. The art gallery, cinema and eatery will be open from 4 to 17 April.
UK publishing house GraphicDesign& focuses on creating, vivid books by partnering with experts from other fields to inform, educate, entertain and provoke â [...]
Havas Media has joined forces with the United Nations World Food Programme to help ensure more children go to school thanks to the promise of a nutritious schoo [...]
Movie marketers don’t have to go wild on social media to promote films, they can re-open disused rail stations instead. For Ridley Scott’s upcoming feature [...]
A photograph of The Beatles walking over the Abbey Road pedestrian crossing will go on sale at Bloo [...]
If you work in construction you really should be listening to classic rock and heavy metal while you labour, but don’t even think of tuning in to ambient or c [...]
Unilever has opened a Customer Insight & Innovation Centre in Mumbai, the first such unit for the company in India [...]
Benetton is making a donation to a Catholic charity to end a legal dispute with the Vatican over an ad the Italian fashion brand deployed in a
The Barack Obama re-election campaign has released a new Spot [...]
Obama goes Spotify
Lionsgate, producers of TV show Mad Men, stumped up a reported $250,000 to close last week's episode of the programme with the Beatles song Tomorrow Never Knows [...]
