All this and more from the European Champions League infographic from ExactTarget.

At the foot of the Facebook table are the usual footballing suspects – Bolton (5,600) and Wigan (9,300).

However, Bolton is currently the fastest-growing club when it comes to Twitter, having upped its following by 38% during March to stand in 15^th position with more than 24% followers. Arsenal are still tweets ahead of the rest, though, with a 1.4 million-strong following, ahead of Liverpool (855,000) in second.

Biggest tweeter in March? Everton with 1,337, followed by Chelsea (1,250). Least chirpy? Stoke City with just 61.

“Football is not a natural choice for Pinterest, supposedly the home of women, weddings and cakes,” says Nadya Powell of Dare London. “But sometimes jumping on the bandwagon is a good thing. This is a fabulous selection of boards, making even someone who has no interest in LFC feel some connection, especially when looking at all the babies in LFC gear. And that’s the power of the visual image – no words are needed to convey the passion football ignites. Pinterest and football make a fantastic combination.”

What about fashion and art? Ted Baker recently rolled out Ted’s Drawing Room in its stores in the UK, Ireland and New York, with shoppers trying on items of apparel and posing for an Instagram photo so the brand’s inspired illustrators could get to work on their sketches.

“I like the Ted Baker ‘real life experience’, ‘online cool’ and ‘creative ego-flattery’ triangulation,” says Sabine Stork of Thinktank. “Though, in truth, some of the cartoons are even more unflattering than the light in a High Street changing room.”

And talking of rooms changing, Starbucks has opened concept store, Starbucks: The Bank, in the vault of the Amsterdamsche Bank in Amsterdam, featuring, featuring a ‘slow coffee’ theatre, floating community-gathering spaces and in-store baking with tweets.

“A few years ago, Thinktank did a study on brand emotion and Starbucks came out as one of the brands people really loved to hate,” says Stork. “Inauthenticity (‘it’s a food production line’) was one of the main reasons. So this very global, corporate brand trying to associate itself with the grassroots slow food movement would make a UK consumer feel a bit cynical. Having said that, I presume Starbucks have a slightly different status in the Netherlands and. disregarding branding, the store concept does sound quite cool.”

“Starbucks have moved beyond opening a store and have instead created an experience, enabling them to celebrate coffee, the Dutch coffee tradition, and the ongoing innovation within coffee making,” says Powell. “It makes me think of the first Apple stores, which included a theatre and positioned the products as artefacts.  Except this is undoubtedly braver and, perhaps more importantly, moves away from an identikit approach to one which is local and unique.”

Sports sites reached 71% (16.4 million users) of the Internet audience in Turkey, the highest penetration for the category across Europe. Globally, Turkey ranked a close second for penetration of Sports sites behind only the US. Ireland also proved to have keen sports fans with nearly 70% of the online audience accessing these sites, followed by Spain (66%) and the UK (64%).

An average European male user spent 68 minutes consuming sports content compared to an average female user who spent 36.5 minutes during the month. Males accounted for 58% of all users accessing sports websites.

Coke and Demos say the new tool allows corporate sponsors to measure the impact of their sponsorship activities for a specific event, and has been designed to enhance commercial brand metrics such as ‘reach’ and ‘opportunities to see’.

Coca-Cola says research shows that almost two thirds of brands do not measure their sponsorship activity through social value created. One third of these attribute this to the fact that there is no structured model for measurement, while a further one third says determining social value is not a priority for the business.

“Once we understand more about the social value we create, we can learn from our experiences and improve,” says Jon Woods, general manager, Coca‑Cola Great Britain & Ireland.

“Interactivity on out-of-home campaigns allows brands to make an emotional connection with the consumer in a public space and at a time when consumer action is possible,” says the report.

Younger audiences instinctively understand the relationship between brand custodians and themselves and are willing participants in the brand/consumer relationship.

“They can act as trend setters for campaigns and help to amplify messages via their social networks. And while they may not be able to predict the future, they can give us insights into what they like and what they are prepared to use and do.”

The report points to Nike as a great example of a brand embracing interaction. In January 2012, the company launched a campaign which saw top UK athletes make their pledges for the forthcoming year, at the same time inspiring people to make their own pledges under the hashtag #makeitcount and be part of the movement.

The campaign ran across a multitude of DOOH formats, on roadside, underground and at Westfield Stratford City shopping mall. Large-scale sites were used to inspire Londoners to pledge, including banners, bus mega-rears and mega 6-sheets. Cover-wraps also ran on the Metro and Sport newspapers, the latter made interactive through Blippar’s interactive mobile and tablet app.

At Westfield, in a partnership with CBS Outdoor, shoppers’ pledges were also broadcast on a number of digital screens across the retail centre. In total 280 people had their pledge messages displayed on LCDs and #makeitcount has been tweeted over 64,000 times.

In will come rapper und producer Das Bo to create that sport Coke Song using user-generated content. The owners of the chosen clips will get exclusive Olympics tickets plus a meet with Das Bo.

Fans visiting host countries Poland and Ukraine can also use the built-in travel information to learn more about the cities they’re visiting, get information about the stadiums, travel information, and find the official UEFA Fan Zones in Poland, where they can visit the Orange area to charge their phones, play interactive games, and relax with their friends.