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PepsiCo, Britvic and environmental charity Groundwork are gearing up to launch a campaign, Transform Your Patch, aiming to regenerate up to 165 outdoor spaces throughout the UK to give communities better access to sports facilities, parks and football pitches, writes Maria Stadtmueller.

While Manchester City’s were beating Spurs on the pitch last weekend, the Premier League club was busy snapping a 360-degree, ultra-high resolution picture of the interior of the Etihad Stadium together with Gigapixel FanCam, says Steve Mullins.

Reebok has picked up a number of shipping containers from its HQ Massachusetts and is transporting them around the world by ship, rail and chopper to the likes of Seoul, Moscow and Barcelona, writes Maria Stadtmueller.

Red Bull US has allied with NBC Sports to develop 35 hours of sports action, including snowboarding, mountain biking, motocross, ice cross, skiing and BMX events in 2012. Included in the mix are more than 20 of Red Bull’s get-together’s such as X-Fighters, Supernatural, Crashed Ice, Dream Line, Rampage and Cold Rush

Fastest-growing Premier League football club on Facebook? Wigan Athletic with a 17% spike in ‘likes’ over the past month, according to UK digital agency Freestyle Interactive, writes Mark Terry.

Manchester United lead the rankings by a huge margin though, with total likes for the Old Trafford club topping 21 million, ahead of second-placed Arsenal (8.4 million) and Chelsea (8.1 million). Big spenders Manchester City prove you can’t simply buy a social media following, though, and the club is placed fifth with 1.5 million likes.

The United Nations has launched on app on iTunes, Score The Goals. It’s an educational comic featuring 10 football UN Goodwill Ambassadors tasked with tackling ‘Millennium Development Goals’ while being saved from an island.

Brands just can’t get enough of musicians when it comes to hiring creative talent. Polaroid boasts Lady Gaga as its creative director, car maker Lotus has appointed rapper and DJ Swizz Beatz vp of creative design and global marketing – the artist also holds the same position over at Reebok – and last year, Puma recruited Professor Green as its Puma Social Ambassador, says Maria Stadtmuller.

The Australian Open is serving up some tennis social media in the shape of a team of Fanbassadors recruited to tweet and blog from around the courts, and from around the world. Already the tournament can count on the likes of Grand Slam Gal and OnCourtAdvantage to keep fans up to match speed.