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UK-based Racing Enterprises and digital agency Rippleffect are looking for brand ambassadors – Voices of the Races – to post their experiences on Facebook, Twitter, Flickr, YouTube and blogs to promote horse racing. Turf advocates need to gallop on over to the LoveTheRaces website to sign up and post videos/pix.

Tourism Australia has launched a Go Ashes app ahead of the Vodafone Ashes Series 2010-11 between Oz and England, slated to begin 25th November in Brisbane. The app apparently boasts in-depth destination information on the five host cities, plus exclusive videos featuring a host of local cricketing legends, team news and live updates.
“Attending an Aussie [...]

It’s time to take a look at Sports Marketing 360, the interactive forum for sports marketing and sponsorships. The likes of Mark Osikoya, head of sponsorship, Coca Cola GB, Richard Heaselgrave, vp of business development, NBA – EMEA, and Sam Rush, international COO, Wasserman Media Group, will tackle a raft of themes, including:

VW-owned car marque Seat is rolling out an online reality programme, Seat Sex Drive, aiming to determine whether men or women make better drivers.
The brand is looking to recruit 200 car jockeys via Facebook and its Club Seat online destination. Auditions will whittle down participants to four members of both sex who will compete against [...]

It’s time to join the Tour de France with Team HTC-Columbia. Thanks to Google, you can follow the équipe via satellite as they spin those pedals. You can also view individual riders and keep on eye on their telemetrics – so you’ve no excuse for not knowing Mark Cavendish’s speed, power, cadence and heart rate.

By Simon Fuller. Brands are increasingly aiming to ‘do good’, whether that’s by saving the planet, by being green, or by helping communities in Africa. And market research firm Thinktank International has been busy listening to social media chat around ethical brands, turning the spotlight on the World Cup and the efforts of the likes of adidas, Coca-Cola and Puma.
At last week’s brand-e Buzz about social media buzz event in London, Thinktank partner Claire Ralphson-Cook delivered some of the findings, and examined what brands need to do in this space.

The game is over, but the paintings live on. To put more art into the World Cup, adidas and agency 180 Amsterdam, commissioned two African artists, Paul Kasemwana and Espoir Kennedy, to create paintings during the tournament with the aim of capturing key events from the games. And now the works can be purchased via [...]

adidas, which supplied the victorious Spanish football team’s World Cup kit is congratulating itself on its three stripes tournament success. “Adidas is world champion,” a brand spokeswoman told AFP. “The outcome is absolutely positive.”
The  brand, also official partner of governing body FIFA, is expecting sales of €1.5 billion euros this year, with the Jubulani competition [...]