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Sony and WWF have decided to develop the GreenBook concept, derived from their Open Planet Ideas environmental crowdsourcing project. The campaign aimed at getting members of the public to try and imagine how Sony tech could be repurposed to address green problems.

GreenBook is a cross-platform app using geo-location and social gaming techniques to create a new method of informal, flash mob volunteering, where people locate each other and work together on tasks.

Sony PlayStation has partnered with hip-hop band N-Dubz to come up with the world’s first music video created on a games console to promote the release of gaming title LittleBigPlanet2.

The ‘Play.Create.Share’ video for the N-Dubz track Took It All was directed by the band and Partizan music video director Henry Schofield, with crowdsourced help from fans of the game around the world.

Sony Ericsson has partnered with the Women’s Tennis Association to develop an online and mobile TV series, Xperia Hot Shots, which will bow in March. The programme will follow the lives of a half-dozen aspiring players as they attempt to build their profiles on and off court. and gain a support deal with WTA sponsor Sony Ericsson.

The brand says it will give them ‘exclusive access to the worlds of music, film, gaming and fashion’, allowing them to grow their online fan base, ‘an all-important part of becoming a modern sporting icon’.

By Nick Roberts* It was Twitter not Facebook which grabbed the social media attention in Japan last year.

With a massive 428% growth rate over the course of 2010 – according to data from comScore – the micro-blogging service attracted around 10 million new users in the market, helping elevate Japanese to the second-most-used language on the platform.

Sony Music Entertainment UK has appointed ad representation outfit Burst Media as the exclusive seller of display advertising, including integrated campaigns and sponsorship on its website.
“This is the perfect marriage of two brands that have expertise reaching engaged audiences,” said Samantha Sawyer, vp digital gusiness group, Sony Music UK. “No other entertainment, interest or lifestyle [...]

Sony and WWF have identified a half-dozen key themes for stage two of the Open Planet Ideas project aimed at getting the public to imagine how current Sony technology can be repurposed to address problems facing the world. The six ‘inspirations’ include:
More with less: How can technology help us use our natural resources more efficiently?
Make [...]

In the past year, Vice Media and Virtue have made multiplatform content with brands such as Intel, Sony Playstation, Dell, Red Bull, Nike, Pernod Ricard, and more. Which is why we’ve invited Andrew Creighton, Vice CEO to speak at Brands On Film, where he’ll share some thoughts about how brands entering the commissioning process is [...]

UK brand consultancy The Brand Union is projecting the feed from its The Footwall Twitter account onto the four-storey façade of its London offices. Consumers are encouraged to participate by sending messages about the World Cup, with the show beginning at sundown every evening.
“It’s about relevance,” says Paul Wood, account director for The Brand Union. [...]