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Sony and the non-profit Forum For The Future are co-creating for sustainability with the Futurescapes initiative which aims to tap into the imaginations of Europeans to stimulate fresh thinking about what people’s lives might be like in 2025, writes Maria Stadtmueller. FutureScapes will encourage participants to share their thoughts and ideas using a variety of formats, including comment, visuals and participation at events.

Sony Computer Entertainment plans to bring virtual world experiences to films, television, radio and live events to the PlayStation Home social game platform in the US. The company has added its Crackle, Ustream, and RadioIO services to Home so that users can share entertainment experiences in a virtual environment while communicating with each other in real time.

By Maria Stadtmueller. Sony is taking the Sony Bloggie to the South Pole. The CE brand, the Sony Foundation’s You Can programme and agency Naked have launched the Share Your Journey campaign in Australia which kickstarts with Aussie adventurers Cas and Jonesy heading for the Antarctic.

The pair will embark on three-month trek with sleds over 2,200 kilometes in a journey timed to coincide with the 100 year centenary of Scott and Amundsen’s race to the South Pole. And the journey will be captured and shared using Sony’s Bloggie cameras which will send high-def images from the icy environment for a series of ‘Bloggiesodes’.

By Steve Mullins. Sony and Intel have launched an underwater quest which goes by the name of Project Shiphunt. The two brands have tasked a group of Michigan high school students with discovering an historic sunken ship in the Great Lakes using Sony VAIO laptops (with Intel inside, of course).

By Steve Mullins. Sony’s bouncing spherical objects are back. With impeccable timing, the brand has revisited its celebrated Balls ad to coincide with Wimbledon to promote its 3D coverage of the tennis championship on the BBC.

The action has migrated the action from the streets of San Francisco to the roads of southwest London, which have been populated with tennis balls. The brand is promising Wimbledon As You’ve Never Seen It Before in a viral video seeded by Unruly Media.

By Simon Fuller. Stories told on Facebook aren’t just limited to the dramas unfolding on people’s news feeds. Sony Online Entertainment is launching a social detective game based on the bestselling novels of crime writer James Patterson – James Patterson: Catch A Killer – so they’re the ones to talk to about how the game fits into of storytelling on the social network.

NASA’s shuttle Discovery lifted off for the last time on Sony’s PlayStation Home social gaming environment in a live-streaming experience. Users were also able to chat via Bluetooth headsets with others watching last week’s launch.
The new channel will also offer hundreds of videos offering spectacular views of the universe from past and current NASA missions. [...]

Sony and WWF have decided to develop the GreenBook concept, derived from their Open Planet Ideas environmental crowdsourcing project. The campaign aimed at getting members of the public to try and imagine how Sony tech could be repurposed to address green problems.

GreenBook is a cross-platform app using geo-location and social gaming techniques to create a new method of informal, flash mob volunteering, where people locate each other and work together on tasks.